• Make your website unique and more interesting, this will grow your credibility and increase the visibility of your site.This can help you gain lasting, merit-based links and loyal followers who generate direct traffic and “spread the word”. Some tips to make your site unique and interesting.

1. Investigate, compare and do a research about your topic.
2. Make controversy, but just some times.
3. Make your topic more Humor and original.
4. Include how-to-dos and tutorials.

• Get involved in the community around your topic. Interact and contribute on forums and blogs.  Help people and answer questions in other on-line communities.

• Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time.

• Submit your site to directories. While submitting your site to a directory, make sure it’s on topic, moderated, and well structured because there are lot of directories with low quality.

• Offering bookmarking services for social sites like Twitter or Facebook can help spread the word about the great content on your site and draw users’ attention.

Test your site speed :

• Page Speed – an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
• YSlow – free tool from Yahoo! that suggests ways to improve website speed.
• WebPagetest – shows a waterfall view of your pages’ load performance plus an optimization checklist.

Site download time can be improved by the following methods.

Compress web pages using Gzip

Compressing web pages is a simple and an effective way to save bandwidth and speed up your site. The HTML portion of web pages may go from 101kb to 15kb after compression.
The “Content-Encoding”/”Accept-Encoding” and “Transfer-Encoding”/”TE” headers in HTTP/1.1 allow clients to optionally receive compressed HTTP responses and (less commonly) to send compressed requests. The browser sends a header telling the server it accepts compressed content : Accept-Encoding: gzip. The server sends a response if the content is actually compressed: Content-Encoding: gzip. The browser could download the zipped file, extract it, and then show it to user.
The specification for HTTP/1.1 specifies three compression methods:

gzip – the content wrapped in a gzip stream.
deflate – the content wrapped in a zlib-formatted stream.
compress – The encoding format produced by the common UNIX file compression program “compress”.

Many client libraries, browsers, and server platforms (including Apache and Microsoft IIS) support gzip. The methods to enable gzip compression for web pages are explained below.
Enabling gzip compression for web pages
There are two methods by which gzip compression can be enabled for web pages.
By editing your .htaccess file
Add the following code to the .htaccess file at the root directory of your website.

# compress all text & html:

AddOutputFilterByType GZIP text/html text/plain text/xml

# Or, compress certain file types by extension:

<Files *.html>
SetOutputFilter GZIP
</Files>

Add the php code
For php files or if you don’t have access to .htaccess file, add the following line to the starting of your php file.

<?php if (substr_count($_SERVER['HTTP_ACCEPT_ENCODING'], 'gzip'))
ob_start("ob_gzhandler"); else ob_start(); ?>

Verify whether your web page uses Gzip compression
To verify whether your web server is returning compressed files, visit http://www.gidnetwork.com/tools/gzip-test.php

Eg. http://hostingnewbies.com uses Gzip compression.

Combine external files

The external JavaScript and CSS files that are included in your web pages will increase your site download time. Try to combine those files and have minimum number of JavaScript or CSS files to reduce your site download time.

Minimize DNS lookups

The DNS lookup for many sites will increase your site downloading speed. So reduce including files such as javascript, CSS, images, videos etc from other sites to your web page.

• Fast.
• Relies more on keywords.
• Improve indexing speed, accuracy, size, and comprehensiveness.
• Search is moving into real-time. News, information and social media results are set to be boosted by Caffeine, with this all being part of the large effort to make real-time search a reality.
• Crawling and indexing may change.
• Powerful, flexible and robust in the way pages are indexed.
• More importance will be given to the exact matching domain names.
• Local results even if you are not logged in. Your location may be detected based on the IP address or ISP.
• Caffeine provides 50 percent fresher results for web searches when compared to the old search.

Tips for webmasters

• Rankings are unlikely to fluctuate.
• Keep your site fresh to be crawled by Caffeine. If your site is not updated regularly you may lose your rankings.

Watch this video for more info.

See Google caffeine in action. (Real time search results)