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Organic link building is a technique by which webmasters gain traffic to their site without any paid advertising. There seems to be some confusion, especially among less experienced webmasters, on how to approach the topic. Link building strategy is a long-term effort, so don’t jump into some black hat link building techniques and spoil your site’s reputation.

• Make your website unique and more interesting, this will grow your credibility and increase the visibility of your site.This can help you gain lasting, merit-based links and loyal followers who generate direct traffic and “spread the word”. Some tips to make your site unique and interesting.

1. Investigate, compare and do a research about your topic.
2. Make controversy, but just some times.
3. Make your topic more Humor and original.
4. Include how-to-dos and tutorials.

• Get involved in the community around your topic. Interact and contribute on forums and blogs.  Help people and answer questions in other on-line communities.

• Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time.

• Submit your site to directories. While submitting your site to a directory, make sure it’s on topic, moderated, and well structured because there are lot of directories with low quality.

• Offering bookmarking services for social sites like Twitter or Facebook can help spread the word about the great content on your site and draw users’ attention.